California is #1, and that is a fact to contend with for wine producers in New York State.
And it’s not just about quantity. The Empire State is getting a reputation as a quality maker of Long Island white, Hudson Valley red and hundreds of smaller regional wines besides the traditional Finger Lakes Rieslings that gained prominence over the past decade.
Now an unprecedented promotion by the industry has launched to use the holidays to introduce more New Yorkers to their homegrown wines. It’s a soft-sell effort that costs just $25,000, mostly to put posters in liquor stores and restaurants, that state officials hope will also boost sagging revenues in a state that faces a $2 billion deficit next year.